We all know that times are tough for retail, thanks to the ever-increasing use of online retail outlets. There are some businesses out there, however, that are thriving, especially in a busy city like Birmingham because people come to big cities for an experience. If you are looking for shops to let in Birmingham because you have
We all know that times are tough for retail, thanks to the ever-increasing use of online retail outlets. There are some businesses out there, however, that are thriving, especially in a busy city like Birmingham because people come to big cities for an experience. If you are looking for shops to let in Birmingham because you have a great idea for a new retail outlet, success is entirely within your reach if you follow our 5 tips for retail business owners (Search Retail Units).
1. Choose your location wisely
Really think about the location of your new retail outlet. You ideally want to set up business in an area where there is plenty of foot traffic so that you can encourage those passers-by to come in and see what you have on offer. You also need to really think about what you will be selling and try and match your location accordingly. It’s no good selling top of the range designer handbags, for instance, outside the market.
2. Try and create an experience
More and more people are looking for an experience when they head into a retail outlet nowadays. They want to try the products and really get to know what they can do before they buy them. So often, this is the only advantage that can be found to simply ordering something from off the internet. The trick, therefore, to encourage shoppers to purchase from you rather than some faceless large corporation is to make sure you give them as much opportunity to test your products as possible or t get to know what you stand for as a brand. Create an immersive shopping experience that will really make an impression on those visiting your store, we guarantee it will lead to an increase in sales.
3. Social media
Yes, we know we’re trying to take on the internet and stop people buying online but unfortunately, one of your biggest tools in achieving this is going to be social media. You need to create a buzz around your business and social media can help you do exactly that. Social media can really help you to get the word out about what your business has to offer and can really be a valuable tool in growing your business.
4. Think about store-layout
The big retailers know exactly how to encourage you to spend more with them whenever you visit, and they have so many tried and tested ways to lure you in. Think window displays, a display that catches their attention as they walk into the store and using clever positioning to lead the customers around the store rather than them choosing randomly and missing important items you have on offer. When looking at shops to let in Birmingham, really think about how you can create an enticing layout.
5. Customer service
Remember, the customer is always right. Seriously though, for any retail outlet to be successful customer service needs to be at the top of the agenda. Make sure that you converse in a meaningful way with all your customers and really give them a reason to come back.