Valentine’s Day is a great marketing opportunity for any restaurant, and these five extra tips are sure to help you pull in the patrons and fill up all your tables for two! Image CreditOffer live romantic musicJust about everyone loves live music, and what better draw card for Valentine’s Day than a live band, DJ
Valentine’s Day is a great marketing opportunity for any restaurant, and these five extra tips are sure to help you pull in the patrons and fill up all your tables for two!
Offer live romantic music
Just about everyone loves live music, and what better draw card for Valentine’s Day than a live band, DJ or soloist? If you can arrange live music that adds an air of romance to the atmosphere, go for it! Depending on the style and the food that you serve you can choose a suitable accompaniment; for example, if you serve fusion food a DJ would go down well, and if you are an Italian restaurant, a few old fashioned Italian love songs would surely be a hit.
Decorate your restaurant to suit the theme
If you want patrons to truly feel like love is in the air, you need to decorate accordingly. Not everyone enjoys spending their Valentine’s Day doing something usual, and there’s certainly a market for red heart shaped candles, long stem roses, crystal glasses and red balloons!
Host a weekend celebration
If you want to capitalise on Valentine’s Day during a busier period, you could hold a full weekend celebration with special offers or even a menu themed around the occasion. Be sure to fill your commercial cold rooms with extra champagne, as a themed event always gets people in the mood for a party. If you don’t have enough cold storage, now is a good time to take a look at cold rooms like those available at www.fridgefreezerdirect.co.uk/cold-rooms/integrated-cold-rooms, as they will be a great investment.
Students are an excellent target market for Valentine’s Day as they are always eager to impress a potential love interest, but don’t always have the budget to do so. If you can adjust your prices to offer a student’s Valentine’s Day dinner you could quickly fill up seats, and you’d have the advantage of marketing your restaurant to a potential new generation of customers too.
Opt for an anti-Valentine’s celebration
If there’s a lot of competition from restaurants offering full on romance, why not market yourself in the other direction? An anti-Valentine’s Day dinner could draw in groups of people rather than couples, and who knows, there might even be some matches made accidentally!