Of the 4 Ps of Marketing, Promotion is one. Promotion refers to the approach of pushing the product towards the customer through incentives, gifts, and discounts. To achieve this, promotional products are used. This blog gives a complete overview of promotional products and their use. What are promotional products? Promotional products are items offered by
Of the 4 Ps of Marketing, Promotion is one. Promotion refers to the approach of pushing the product towards the customer through incentives, gifts, and discounts. To achieve this, promotional products are used.
This blog gives a complete overview of promotional products and their use.
What are promotional products?
Promotional products are items offered by a Company to a customer to make them patronize their product or service. These products promote the brand by creating brand awareness and instant recall.
Research reveals that at least 50% of the customers gain a favorable impression of the company on receiving a promotional product. This only shows that promotional products have a more lasting and direct impact on the customer than any other form of marketing or advertising.
What are the types of promotional products used?
It was in 1789 that the first promotional product was used. George Washington used promotional buttons for his election campaign for the post of U.S. President. This ushered in the era of promotional products.
Today, promotional products are flooding the market. You have all types of promotional products- tech-based, heath-based, fashion-based, etc. Let us take a look at some types of promotional products.
- Promotional Pens
Promotional Pens are the most universally used promotional products. This is because everyone needs a pen and will hence gladly accept it when offered without hesitation. Technology might have flooded the business world but every individual still needs a pen to sign. Promotional pens are valuable promotional products. They have a very negligible cost when ordered in bulk and can be distributed in large numbers at all events like seminars, meetings, and conferences. Promotional pens are available in different styles and designs to match the personality of the customers.
- Drinking Mugs
Drinking tea, coffee or milk is a part of everyone’s daily routine. Elders prefer coffee or tea while kids consume milk or health drinks. So the best promotional product that any company could give would be a drinking mug. A drinking mug is everyone’s favorite as they are bound to use it every day.
- Tote Bags
Everyone needs a bag to carry stuff from home, office, or shop. After the plastic ban, office goers prefer tote bags as lunch bags and shoppers prefer to use tote bags for shopping. This is why an attractive Tote bag is the best promotional product to offer customers these days.
If the Tote bag is trully creative, it is used everywhere- offices, school, college, and for shopping or outings.
T-shirts branded with Company logos make excellent promotional products. They are widely distributed at events like cricket matches as they create instant visibility. T-shirts are ideal for distribution at public gatherings like trade fairs, sports meets, and even business conventions, They are preferred by all as they are stylish, useful and comfortable. T-shirts can also be used to promote any brand of product from a car to a toothpaste. This is the reason for their wide use as promotional products. Design you creatively and print it with indelible laser printing from professional Print specialists to make lasting impressions on your customers.
Every person needs his own personal medium to vent his ideas and record them before they vanish. This is where notepads come in. They are handy for such purposes and are hence widely preferred. Notepads are the best choice as promotional products as they are eco-friendly, economical and truly useful. They can be easily branded with company logos and messages.
Promotional products create the maximum impact only when they are uniquely-designed and perfectly-printed by the right suppliers