How web designers can add value and generate more revenue from clients

How web designers can add value and generate more revenue from clients

You’ve just saved the last file and turn off the maintenance mode on a new website. Well done! As a web designer, you’ll find that every project you work on is super rewarding and that your clients are happy with the job, but it’s easy for the work to dry up when you’re done. You

You’ve just saved the last file and turn off the maintenance mode on a new website. Well done! As a web designer, you’ll find that every project you work on is super rewarding and that your clients are happy with the job, but it’s easy for the work to dry up when you’re done. You might charge a monthly or annual retainer to make changes and host their site, but how else can you generate revenue and add value to their businesses? Below, we show you…

Expand your offering

As a web designer, the chances are that you can also code email marketing newsletters and other useful content like landing pages for PPC or SEO campaigns, so offer your clients these additional services to generate more revenue. Add new pages to your website to spread the benefits of a well-optimised landing page, and reach out to existing clients to see whether they would be interested. If you’ve got the skills, you could even offer those PPC and SEO services on top as a way to increase revenue – and clients will likely trust you as they know you’ve built them a great-looking website. Go the extra mile to deliver results.

Outsource some tasks

If you want to become a full-service creative agency but don’t have the budget or time to hire new staff or introduce new services, consider outsourcing some of those services and selling them onto your clients for a markup. Working with a social media reseller, for example, is a brilliant way to offer your clients content on Facebook, Twitter, and Instagram, without having to do any of the day-to-day work yourself. You’ll be able to charge an additional $100/£100 and know that you can expect that residual income, allowing you to expand a little more.

Resell your own services

As well as outsourcing some tasks, you could also consider letting other companies buy from you. A marketing agency that doesn’t offer web design, for example, could add that string to their bow and earn a commission for every client they bring to you. Likewise, as well as selling website design, consider creating a series of templates and resources that people can buy. Sites like ThemeForest are a great place to sell, whilst tutorials and courses could give you another revenue stream and allow you to share your skills with future designers.

Introduce a referral scheme

Finally, add value to your business by allowing clients to refer their friends and colleagues. As a small business owner, you could reward referrals by offering your client a coupon off their next purchase, a free email template, or even some Amazon vouchers to say thanks. Do a good job and clients will naturally come to you – but go the extra mile with a referral scheme, and you’ll never have to market your business again – your clients will do it for you!

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