Small Business Ideas: How to Start an Online T-Shirt Business

Transcript 0:00 Not only are they a classic piece of casual wear, but t-shirts are a blank canvas for 0:04 artists and entrepreneurs alike. Because of this, selling t-shirts online has become a 0:08 very popular business choice. The good news is that online t-shirt stores are relatively 0:12 inexpensive and quick and easy to

Transcript

0:00
Not only are they a classic piece of casual wear, but t-shirts are a blank canvas for
0:04
artists and entrepreneurs alike. Because of this, selling t-shirts online has become a
0:08
very popular business choice. The good news is that online t-shirt stores are relatively
0:12
inexpensive and quick and easy to set up. The bad news is competition will be stiff
0:17
and the margins can be small so in order to be successful with your new t-shirt brand,
0:21
you have to make the right decisions from the get go.
0:23
In this video, we’ll go through the entire process of starting an online t-shirt business.
0:27
We’ll go over strategy, t-shirt and print quality, as well as creating and mocking up
0:32
your designs. And then we’re going to show you step by step the easiest – most cost effective
0:36
way to get your online t-shirt store up and running – without having to deal with any
0:41
upfront inventory costs, minimum orders, or even shipping and fulfillment.
0:44
Now, I’ll be starting a store from scratch so I can show you just how easy it is to get
0:48
up and running – here’s a quick peek at what the final product will look like. So
0:52
follow along and by the end of this video, you too will have created a beautiful online
0:56
t-shirt store – even if you have no design or coding experience.
0:59
Okay, There’s a lot to cover in this video, so if you’ve already thought about your
1:03
strategy, tshirt quality and design – you may want to skip ahead to one of the following
1:07
sections:
1:08
And for those of you just starting out, let’s get started with some strategy and the key
1:12
areas you’ll want to focus on to ensure you build a solid brand that stands out from
1:16
the competition. Great, let’s get started.
1:19
Niche – You hear the term get tossed around a lot, but nowhere is it more important to
1:26
choose a niche than in the graphic t-shirt industry. In general, broad categories like
1:31
t-shirts with funny slogans are going to be challenging to gain traction for right away
1:35
because there’s so much competition online. You’re going to want to tighten it up a
1:38
little more. An example of a more specific niche would be t-shirts with funny slogans
1:43
that relate specifically to fitness.
1:45
Design – The majority of people that are purchasing graphic tees are looking for designs, graphics
1:49
and slogans that connect with them and reflect their opinions and personality. Your designs
1:53
don’t necessarily need to be complex, in fact many of the best selling graphic tees
1:57
are very simple, however, they do need to connect with your audience and stand out.
2:02
Quality – Another extremely important factor in the success and sustainability of an online
2:06
t-shirt business is quality. You can fool someone once, but you can’t fool them twice.
2:11
The quality of the shirts you use and the prints needs to be good quality. A pattern
2:15
that fades and cracks or a t-shirt that shrinks and rips won’t create raving fans that come
2:19
back and repurchase. Let’s dig a little deeper into t-shirt and print quality.
2:24
So, T-Shirt Quality. Not all t-shirts are the same and not all print jobs are the same,
2:28
so it’s important to educate yourself and choose your blank shirts wisely.
2:31
It will always be tempting to sacrifice on quality for higher profit margins but you
2:35
need to consider how the quality will affect customer’s decisions to share your brand
2:39
and repurchase in the long run. Now, quality t-shirts encompass several factors,
2:44
including fit, sizing, material, softness, and weight. A great starting point for determining
2:49
which blank t-shirt to use is to check out T-Shirt Magazine Online’s review of some
2:53
of the most popular blank t-shirts for printing. We’ve linked to this in the description
2:57
of this video. Once you narrow down your choices, we suggest
3:00
you order each of the t-shirts yourself to make an informed final decision.
3:04
T-Shirt Printing Quality – In this day in age, there are three popular methods for printing
3:07
designs onto t-shirts. Each method has its pros and cons, and will partially depend on
3:12
how much time you want to invest into the product creation, as well as the printing
3:15
partner you choose. One of your options is screen printing, which
3:18
is an old technique that has stood the test of time. As one of the most popular methods
3:22
for printing onto t-shirts, screen printing can produce durable and long lasting results.
3:27
However, a labor intensive initial setup means screen printing is most cost effective when
3:31
printing in bulk. Screen printing also poses issues when it
3:34
comes to complex designs or designs with more than four to five colors as each color increases
3:39
costs and production time.
3:41
Another printing method is Heat transfers and heat transfers have also been around for
3:44
a long time and exist in several forms. You may have even seen basic heat transfer paper
3:49
at your local office supply store. Although these make it easy to print your designs from
3:53
your home computer and transfer them with an iron, these won’t cut it when it comes
3:56
to running a business. The more advanced form of heat transfers are
3:59
called plastisol transfers and are printed by professional printers on special, high
4:04
quality heat transfer paper. The advantage of this is being able to order a stack of
4:08
prints from your local printer and transfer them to your t-shirts as you receive orders
4:12
with a commercial heat press machine. Heat transfers can produce full-colour images
4:16
onto t-shirts relatively easily and quickly. The final technique for printing is the direct-to-garment
4:21
printing process, which operates much like a ink-jet printer you would have at home.
4:25
The printer prints ink directly onto the t-shirt and can produce full color images with accuracy.
4:31
Direct-to-garment printing produces quality printing on par with screen printing and better
4:34
than heat transfers. Because it operates just like an ink-jet printer, there are no setup
4:40
costs. This means that it’s easy and cost effective to print small orders.
4:44
The major disadvantage however is the lack of volume discount for large orders, as it
4:48
takes the same amount of time to print each shirt.
4:51
So which option is best for your business? Well, like we said, it all depends on your
4:55
unique situation. However, for a lot of new online t-shirt businesses, it will be tough
4:59
to sell a large volume of shirts immediately, which makes screen printing too pricey and
5:04
although heat transfers allow you to print on demand – it is time consuming and generally
5:07
of lower quality. So Direct to Garment may be your best bet.
5:11
Alright, let’s talk about T-shirt design. Now, if you already have a design, feel free
5:15
to skip ahead.
5:19
Creating your designs – Once you have some ideas for t-shirts you’ll have to actually
5:23
design them. Now, if you have Photoshop or similar programs you can try producing some
5:27
simple designs yourself – however if you’re like most people, you will likely need to
5:31
enlist some help. A great place where you can find a design community with loads of
5:35
unique talent is on dribble.
5:38
Search for the style you’re looking for and message the designers you like to see
5:41
if they’re available for freelance projects. Additionally, if you can’t find a designer,
5:46
there are also options to purchase pre-made designs. We suggest taking a look at the t-shirt
5:50
marketplaces Designious and T-Shirt Factory, which we’ve linked to below this video.
5:55
Although you’ll want to keep in mind that if you choose to go this route, there’s
5:58
a high likelihood that other people are already selling the design, making it harder for you
6:02
and your brand to stand out. You may also want to check out general graphic
6:06
design marketplaces like Creative Market and Graphic River but keep in mind if you plan
6:12
to sell your t-shirts, you’ll need to purchase a commercial license.
6:15
Mocking up your designs – Once you have some final designs, your next step will be to get
6:19
some mockup images of them on actual t-shirts. Your customers are going to want to actually
6:23
see what the final design will look like printed on a shirt.
6:23
The easiest way to do this is to use a free web-based T-shirt mockup tool. These tools
6:27
allow you to quickly preview how your designs will look printed on a t-shirt. Head over
6:31
to “ShirtMockUp.com” or “Theprintful.com/generator” to give it a try.
6:37
And for those of you who are comfortable using Adobe Photoshop, you can also make use of
6:41
the abundance of photoshop-t-shirt templates you can find online.
6:45
Most Photoshop templates come with multiple layers that allow you to change the colour
6:48
of the shirt and apply your own design that will blend with the creases and folds of the
6:52
shirt. I’ve linked to a few of these in the description of this video.
6:56
Validating your designs – Before you spend a lot of money on your new business idea,
7:00
you should first verify that there is a market for your designs. There are a number of ways
7:04
you can do this. The first thing you can do is post some of
7:06
your designs to facebook twitter, and other social networks your friends and potential
7:11
customers are a part of to see if there might be some interest. Be careful asking friends
7:15
however, their opinions will usually be biased because they want to support you..
7:19
Now, a great place to go to get some unbiased feedback for your designs is reddit.
7:23
The unique thing about reddit is that there are thousands of category specific subreddits,
7:27
so it’s easy to find a highly targeted niche of potential customers.
7:31
To find relevant subreddits, simply use reddit’s search feature and type in your keywords of
7:36
choice. From there you can ask them first hand their thoughts on your designs before
7:40
launching.
7:41
Kickstarter and other crowd-funding websites have also made it much easier to test, validate,
7:46
and collect money upfront for your new business idea. Launching a crowdfunding campaign can
7:50
be time consuming and requires a good deal of preparation, however, the benefits can
7:55
be huge, which include fully funding your project before you have spent a dime.
7:59
Those are just a few methods you can try to validate your t-shirt ideas, however with
8:03
ecommerce platforms like Shopify, it’s never been easier to set up a fully functional online
8:08
store in a matter of minutes to validate your business idea.
8:11
Additionally, we think the easiest and most practical way to get your online t-shirt business
8:15
started is by integrating your store with an online, on-demand, printing and fulfillment
8:19
service. These services are incredibly convenient and
8:22
allow you to set up your online t-shirt store without any risk. They offer a wide variety
8:26
of t-shirts you can print on, there are no set up costs, no minimum orders, and you don’t
8:31
need to hold inventory. You simply upload your T-shirt artwork, and
8:34
the type of shirt you want them to print on and when you receive an order, they print
8:38
your shirt, and send it directly to your customer. The great thing is, the customer has no idea
8:42
you’ve used this type of service, because you’re able to customize the return address
8:45
and include your branding in the packaging. Also, if you’re using Shopify – there are
8:50
several of these services in our app store, that connect directly to your ecommerce store.
8:54
This means that once a shirt is ordered from your online store – it will be automatically
8:58
created, and shipped to your customer. I’ve linked to a few of these providers in the
9:01
description of this video but for now let’s head over to Shopify.com and sign up for a
9:06
free trial so we can show you just how easy it is to get your t-shirt business up and
9:10
running with one of these services. So, for those of you who don’t know, Shopify
9:14
is a fully hosted, turnkey, ecommerce solution that allows you to easily setup and run your
9:19
own beautiful store on your own domain. I’m going to quickly start a new store from
9:23
scratch, so I can walk you through the set up process. The first thing I will cover is
9:26
how to sync your store with an on demand printing and fulfillment service, and then I’m going
9:30
to show you how to add products, and customize the look and feel of your store.
9:34
To start, we’ll type our email into the box there and hit get started.
9:41
Then we’ll create our password and the name of our store. If you’re following along
9:45
and haven’t decided on a name for your store yet, don’t worry you can easily change your
9:49
store name later. Okay, so it just takes a few moments to create
9:54
your store. Great, so Shopify wants to know where we would
10:02
like to sell, let’s focus on an online store for now.
10:06
Let’s quickly add our address to set up our shop’s currency.
10:12
Okay, so Shopify wants to know a little bit more about our plans. “Are you already selling?”.
10:17
And we haven’t started selling products yet so I’ll tick that off.
10:20
and how much revenue does your business currently make in a year. We’re starting from scratch
10:24
so I click $0.
10:27
Okay so now that we’ve created our online store, we’ll find ourselves within the shopify
10:31
admin dashboard and it’s best to think of the dashboard as the control center for all
10:35
the operations we’ll perform on our shopify store.
10:37
Now, I want to get right into showing you how to integrate with a on-demand, printing
10:41
and fulfillment service so let’s jump right into it – but if you’re looking to go into
10:45
more detail with starting your shopify store, we have another great tutorial video that
10:49
shows you how to get up and running in more detail. I’ve linked that video in the description
10:53
of this video. Okay, let’s get started. So the first thing
10:57
we’re going to do is head to the shopify app store. To do this, we’ll click on the
11:00
“apps” tab on the left panel and then we’ll select “visit the app store”.
11:06
So the Shopify App store has 100s of apps that can extend the functionality of your
11:10
shopify store in categories ranging from marketing, shipping,
11:15
sales and customer service. Now, we’re looking for a pretty specific
11:20
type of app, so let’s narrow our results by searching for the word “t-shirt”.
11:26
As you can see there are currently 6 available apps that appear in the search results for
11:30
“T-shirt”, you can take a look at each of them and read what they have to offer as
11:33
well as look at customer reviews. For this tutorial, we’re going to take a
11:37
look at printful. Okay so like we said – No upfront costs, they
11:43
offer personal branding – so it looks like you sent it and no manual orders – everything
11:48
is automatically sent to printful. If we scroll down we can see, they offer a
11:54
variety of t-shirts, American Apparel, Gildan and Anvil. They also offer Sweatshirts, posters,
12:00
mugs and a whole bunch of other products if you’d like to branch out.
12:05
They also offer 20% off and free shipping if you’d like to order samples of your t-shirts
12:09
and the conveniently provide you with mock up images that you can use in your shopify
12:13
store. They even have some pre-written product descriptions you can use – although we suggest
12:18
creating your own. Alright, let’s go ahead and add the app
12:21
and it will bring us to the signup page, where we’ll want to create an account.
12:24
I’ve already created an account so I’ll be brought directly to my Shopify page where,
12:29
I’ll want to install printful. Once you’ve created account as well, you will be redirected
12:36
here. Okay so our store is now synced with printful,
12:42
and we haven’t added any products to our store so we won’t see anything here quite
12:46
yet. In the blue box, we can see that printful
12:48
wants to make sure we follow their print guidelines. Let’s click on that link.
12:55
Here we can see more information on the t-shirts and pricing they offer.
12:59
If we scroll down we can see the variety of shirts and sweaters they offer and if we click
13:05
on the image, we can see all the colours that are offered, as well as a description and
13:10
sizing information. If we click on the retail prices tab we can
13:14
see how much each shirt will cost. And these prices are what you pay for the shirt and
13:18
the print. The American Apparel 2001 T-shirt costs you $16 and if you sell your t-shirt
13:24
at $26 you will profit $10. Of course, you decide how you want to price
13:29
your t-shirt so you determine your own profit margins.
13:33
If we click on the shipping tab we can see the rates for the USA, Canada and the rest
13:37
of the world. Just like pricing, it’s up to you to you to decide if you want to offer
13:41
free shipping on your products or if you want to adjust your shipping rates according to
13:45
the printful rates. We’ll dig into this in more detail shortly.
13:48
If we click on the mockups tab, we can download some apparel mock ups and they also point
13:52
you in the direction of some other mock up tools that we mentioned earlier like shirtmockup.com.
13:56
And if we click on the guidelines tab – we can get some instruction on the details of
14:03
the print file we need to include. We can very easily download these files and
14:06
work along with them, but if we want to get started quickly, we can click on the mockup
14:10
generator from the top menu. So this feature allows you to generate a t-shirt
14:14
mockup and print file very easily. The first thing we can do is pick our t-shirt brand.
14:19
We’re going to print on American Apparel Tees, so I’ll select that.
14:23
The next thing we’ll do is pick our t-shirt colour. And then we can upload our artwork.
14:36
Once it’s uploaded we can adjust, where we want it to appear on our T-shirt.
14:41
center the file by clicking the center button, or adjust the size of our graphic by using
14:46
the slider bar. When we’re ready we can click to proceed
14:51
to the file generator and click to generate the mockup and printfile. And it will just
15:03
take a few moments. And We can now download these files.
15:10
Great, now let’s quickly set up our billing information so we can get all synced up with
15:16
Shopfiy. There are few options and we’re going to go with the default payment method.
15:22
Now, if your printful account is connected with your Shopify store, all you have to do
15:27
is add a credit card and any new shopify orders will automatically be added to printful and
15:31
your credit card will be automatically charged for them. No manual order submission required.
15:36
Okay, let’s head over to our Shopify store – and we’re going to add our first t-shirt
15:41
to our store. To do this we’ll click the products tab
15:46
and select add product. Let’s name our Shirt
15:53
Just below that we can add our product description. You’ll want to take some time to craft a
15:58
proper product description but we can always change this later.
16:02
Type: T-Shirt Vendor: Shopify
16:06
And let’s make sure we add this to the frontpage collection, which means the product will be
16:11
featured on our home page. And Images. This where we can upload our T-shirt
16:17
mock ups, or if we have any shots of our products on models or anything like that. For now,
16:22
let’s just add the mockup file that printful created for us.
16:31
Okay price. I’ll just go with $30 for now. Since we plan to print on demand, we don’t
16:38
need to track inventory. And this product has multiple options.
16:40
So we’ll need to add the weight of our product for when we set up our shipping rates. We’ll
16:44
get into this in more detail but for now, I’m going to say that our t-shirt weighs
16:47
0.5 kilograms. Variants, this is where we can add or different
16:53
shirt sizes. And we’ll just type in the sizes we offer and separate them with a comma.
17:11
Okay, let’s hit save product. And our product has been successfully created. So now, we’ll
17:19
want to sync our t-shirt with printful. Let’s hit this handy button on our top bar and select
17:24
“edit on printful”. And as we can see our Shirt has been synced
17:29
and it is showing the sizes we added. What we can do now is add our printfile, and let
17:34
printful know what type of shirt and size we would like them to print on.
17:39
Product Type, T-Shirt. Brand: We’re going to go with American Apparel
17:43
and the model, we’ll go with the very popular 2001, fine jersey sleeve men’s t-shirt.
17:52
The size for this one will be small, and the colour black.
17:57
We can now add our printfile by selecting “front print” and clicking upload file
18:00
– and then we’ll locate the printfile we generated
18:04
and downloaded and click the image to confirm. We also have the option to add a back print
18:16
or outside label at an additional cost. We can also add the mockup we created. Let’s
18:20
go ahead and do that. It will just take a few seconds to upload
18:29
– and again we’ll click the image to confirm. Then we will hit done – and repeat the process
18:39
for the additional sizes. As you can see all the info is conveniently
18:45
filled out and we simply have to change the size of the shirt.
18:51
I’ll just adjust our large shirt as well. Great, so our t-shirt is all synced up with
19:01
printful and ready to go. Now let’s take a look at adding our branding to the packages
19:05
printful ships out to our customers. So, printful is completely white label, which
19:09
means you will not see their name or branding anywhere and they make it very easy to add
19:13
our branding to their packages. To do this we’ll head to “settings”
19:17
from the top tab, select stores from the left tab and then click edit.
19:24
So here we have the option to add our branding sticker. Follow printful’s size and quality
19:29
guidelines, and at no extra cost you can easily add your logo to all your packages.
19:34
Additionally you can add some custom text to your packing slips by filling out the custom
19:38
packing slip message right here and you also have the option to change your return address,
19:42
although printful recommends that you keep their address as the return address.
19:45
Okay great, so now that we’re all synced up with printful, let’s head back to our
19:49
shopify admin dashboard and quickly set up our payments and shipping rates.
19:53
To set up payments, we’ll head to settings and then select payments.
19:58
Okay, so for our users in the UK, US and Canada, our Shopify stores have automatically been
20:04
set up with Shopify payments, which allows us to start accepting payments from all major
20:09
credit cards instantly. All we have to do is click to “complete
20:12
shopify payments account setup and fill out the relevant information.
20:20
And for our users outside of the UK, US, and Canada, don’t worry – Shopify has integrated
20:25
with over 70 different payment partners so there are plenty of hassle free options available.
20:30
Additionally, as soon as we open our Shopify store, we will be set up with a Paypal Express
20:35
Checkout account with the email we used to sign up for our Shopify Store.
20:38
As soon as we receive our first order through PayPal Express Checkout, Paypal will send
20:43
us an email that contains the link and instructions to complete our Paypal account set-up and
20:48
claim our funds.
20:48
Alright, let’s setup our shipping rates and to do this we’ll select the shipping
20:53
tab on our left panel.
20:54
Okay, so like we said before it’s entirely up to you how you want to set up your shipping
20:59
rates. You may decide you want to offer free shipping to your customers, or even build
21:03
the shipping prices into the cost of your shirt. We have some great resources that can
21:07
help you get a shipping strategy in place that I will link to in the description of
21:10
this video. But for now, we’ll show you an easy, and safe way to set up your shipping
21:14
rates, so that they match the rates that printful will charge you.
21:17
Let’s pull up Printful’s shipping rates for reference.
21:27
So you can see they have different rates for the USA, Canada and Worldwide shipping. We’ll
21:32
set up our Canadian rates first, because that is where we are located.
21:36
So our first t-shirt will cost $8.00 and each additional shirt will cost $1.00.
21:41
So we’ve already been set up with some standard shipping rates – but these won’t do us much
21:45
good since we want to match printful’s rates. So let’s get rid of the heavy goods shipping.
21:50
And let’s open up the standard shipping and customize it.
21:58
Let’s set up a shipping rate for if our customer orders 1 t-shirt. So, the first thing
22:02
we’ll want to do is change our criteria to “based on weight”.
22:03
Now, if you remember we put the weight of our t-shirt at 0.5kg. so we’ll put our range
22:08
0.0kg – 0.5 kg.
22:14
And we’ll set the shipping price to $8.00 as per Printful’s rates.
22:18
Now we can hit save and our shipping rates for orders of a single t-shirt have been set.
22:24
So next we’ll want to set up a rate for customer’s who order 2 t-shirts. We’ll
22:29
click “add shipping rate” – I’ll add the same title “Standard Shipping”.
22:35
Okay so we know we’ve weighted 1 t-shirt at 0.5kg, so 2 t-shirts will weigh 1kg. Therefore
22:42
we’ll want to change the weight range of this rate to 0.6kg, so that it weighs more
22:47
than 1 shirt – to 1 kg.
22:50
And we know printful charges 1 extra dollar for each additional t-shirt to Canada so we’ll
22:54
change our rate to $9 instead of 8.
22:58
We can keep filling these rates out in a similar fashion – you may also decide to give your
23:02
customers who are ordering a bunch of shirts a deal on shipping.
23:06
You can achieve this by changing the weight range for example to 1.1-20kg with a shipping
23:14
rate of $10. Meaning if they order, 3 shirts or more they are offered the same rate of
23:19
$10.
23:20
To set up rates for the USA we can click “add country”, and select the united states.
23:25
We’ll then follow the same method we used to set up our Canadian rates.
23:29
To set up international rates – click add country, select “rest of the world” and
23:34
again follow the same process to set up your rates.
23:37
Okay, so we’ve taken care of the logistics. Our store is integrated with printful – our
23:42
products are synced and we’ve provided print files.
23:44
We’ve set up our billing information on printful and set up our shopify store to accept
23:49
payments. Our shipping rates are set – but you’re probably wondering – what does my
23:53
store actually look like? Well, that’s really up to you.
23:57
Let’s head back to our admin and click on themes tab to get started customizing the
24:02
look and feel of our store.
24:03
So, the theme of a Shopfiy store controls all aspects of the store’s appearance and
24:08
layout. Now, Shopify actually automatically sets us up with an introductory theme called
24:13
launchpad, which is a great starter theme – but let’s quickly head over to theme store
24:17
and explore some options.
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So there are lots of themes to choose from and we encourage you take some time looking
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through them and seeing which one would work well with your t-shirt business.
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For now, let’s narrow our results a little bit by selecting a free theme, that is in
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clothing and fashion.
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So our results have narrowed significantly,
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and I’m personally drawn to the “new standard” theme so I’ll click on it.
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Here we can learn more about the theme, view a demo, see what styles it comes in and read
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some reviews.
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If we’re satisfied with what we see we can click “Get Theme”
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and publish it as our stores theme.
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And it will take a few moments to publish it.
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Now, we can view what our store is looking like by clicking this view on your website
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button or at any time by using the handy icon in the bottom left corner.
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So our website is pretty blank – we’ve only added one product. But we can easily customize
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our theme and start filling it out by adding our logo to the top – adding a nice slider
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image and filling out our About us section.
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First things first, I’m going to quickly go back to our products page and add 3 more
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t-shirts just so we can better visualize our store. I’d encourage everyone to do the
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same. If you’re following along, make sure to add your new products to the “front page”
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collection so they will appear on your home page.
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I’d also like to mention that if you’re adding shirts that you plan to sell, remember
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to sync them with printful, by using the same process we used with our first t-shirt.
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Okay great, so we now have 4 products to fill out our store and help visualize it. Let’s
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head back to our themes and click customize theme. And there are our 4 products displayed
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on our front page.
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Let’s start by adding our logo – to do this we’ll click the “header tab”. If we
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read the description it let’s us know that our logo dimensions can be a maximum of 844
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pixels wide and 200 pixels high.
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I’ve already got a logo prepared so I’ll click choose file
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– locate my image, and click open.
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Great, let’s save those changes.
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Next up, let’s add a slider image, by clicking the back arrow
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and going down to the homepage tab.
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We can see that our image should be 844 pixels by 490 pixels. Let’s click the replace button
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under “slide 1” and select our banner image.
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Cool – so that’s added. I also have another one I will add so it can scroll through two
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different photos. Same idea, I’ll click replace under Slide 2 and locate my photo.
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Awesome, you can also very easily add captions – or you may even decide you want to turn
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off the slider. Take some to explore the storefront editor,
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it’s extremely intuitive so you can easily customize the look of your store.
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If we look at the footer section, for example we can easily link our social icons, which
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are located at the bottom of our page to our appropriate channels, simply by changing the
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URL.
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If we don’t use a particular social channel, we can easily remove the icon by deleting
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the URL entirely.
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And as you can see our Google + icon is no longer there
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And if we’re interested we can add our contact information into the boxes below.
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Okay let’s save changes. Alright, so our T-shirt store is starting to fill out nicely
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and another thing we may want to edit is our “about us” section and our blog. To start,
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we’ll head back to our admin dashboard and click pages.
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From within the pages we can very easily customize our about us page and we can change the text
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on our frontpage by selecting the “frontpage” section.
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And just like everything else, adding blog posts is extremely easy. Click on the blog
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posts tab from the panel and there is one set up for you that is ready to edit.
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And to add additional blog posts, simply hit the “add a blog post” button from the
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right hand corner.
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Okay and the last thing we recommend you do is register a custom web address by clicking
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settings and then domains. All new stores start with a with a (dot)myshopify(dot)com
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address as a way to log in and store our content safely, however it will look much more professional
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if you get your own custom .com address for example.
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You can do this very easily by selecting the “buy a domain” button and the domains
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will even be offered to you at a discounted price – or – if you already have domain, you
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can easily add it to your store by selecting to add an existing domain.
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And there you go, just like that you’re all set up with your custom branded, online
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t-shirt store. And if you’ve followed along, your t-shirts are all synced up with printful
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– so when someone purchases a t-shirt – an order is automatically sent to printful, printed
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on your t-shirt of choice and sent directly to your customer.
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And since you don’t have to worry about upfront inventory costs, or printing and shipping
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you’ll have plenty of time to focus on other aspects of growing and running your online
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t-shirt business.
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I’d also like to mention that your store is currently private, and password protected
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– but when you’re ready to launch you can easily remove your password by heading to
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settings, then scrolling down to the “storefront password” section to remove your password
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and make your store live to the public.
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If you have any questions please don’t hesitate to leave a comment below – and if you found
30:20
this video helpful, please let us know by clicking the like button. Thanks for watching.
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Ready to put what you learned into action? Head over to shopify to start your free trial.
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